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Holland Casino Signs Up with IGT

One of the most significant deals signed in the casino industry in the recent past is, between Holland Casino and IGT. The deal was signed by the CEOs of both the companies in Las Vegas during the Global Gaming Expo. A key aspect of the deal involves the implementation of the new project of Holland Casino- MOSAIC.

The project mentioned, is about modernizing the systems of Holland Casino. It also includes integrating the management tools of the casino site across Netherlands. IGT's Systems solutions will be employed to accomplish the project. Holland Casino will also be provided with a loyalty system and an integrated membership by IGT by virtue of the recently signed deal. The loyalty system will enable the casino’s customers to avail a host of rewards. IGT will also ensure that responsible gambling is practiced in the casino. This is an important aspect for Holland Casino which is the winner of 'Socially Responsible Casino Operator of the Year' for consecutive 3 years- 2008-2011.

Total, the casino has about 14 properties. Customer visits to these places are approximately 5.5 million. Prominent executives associated with the casino expressed their views on the deal. The CEO, Dick Flink said that the casino seeks to provide superior gaming experiences to its players. To achieve this, a strategic partnership is required apart from a well regulated working system. The vice president of Holland Casino’s operations support, Robin Middendorp, said that to offer an efficient gaming platform to players, it was necessary to employ the latest technology.

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